With social media marketing being the focus of so much attention of late (deservedly so), we’ve heard some interesting things from small business owners when we talk about website design/re-design and optimization.
“Our Facebook page brings us lots of business.”
If you’re getting business from Facebook, that is great news. It probably means you’ve got a business that people frequent, “like” and like to talk about. But if you think that traffic from Facebook is eternal, I’ve got something for you to think about: MySpace. Seems like only a couple of years ago, MySpace was the king of the social hill. No longer. Does MySpace even exist any more? I don’t even care to confirm this because they’re irrelevant! So, don’t put all of your eggs in the Facebook basket. They may not hatch.
The above applies to any traffic source you rely upon. It could go belly up tomorrow and poof there goes your traffic.
“We built a nice website through our hosting company.”
This one always cracks us up. Folks, you get what you pay for. Unless you are a designer and SEO specialist, any website you built for free using your host’s WYSIWYG editor is going to be seriously lacking in terms of not only its visual appearance, but search engine optimization (SEO) practices. And if your site isn’t optimized it may as well be hiding under a rock!
“Websites are a thing of the past.”
Presumably this fool didn’t understand that the domain name is perhaps the ONLY asset your business can depend upon always owning (as long as it is renewed). It is the only asset that you can drive traffic to and always reap the rewards from, through increased search engine rankings and the organic FREE traffic which results. Choosing not to create an appealing, optimized website is a huge gamble.
Do you have any good stories about bad internet marketing decisions? We have more but let us hear yours!