Your logo is where your company’s values, message, image and identity converge before your potential customers’ eyes. It’s an incredibly important business asset. So once your business gets past the point of start-up and moves to viability, you should invest in making sure your logo sends the right signals to your audience. Below you’ll find some questions we get about our logo design services. The answers should help you when you’re considering creating a new logo or updating an existing logo.
How much do you charge for logo design?
Because every logo design project is unique, we charge by the hour. Our graphics rate is $120/hour. When they ask, we tell people that 2 hours of design time is often enough time for a logo. Sometimes it takes longer, but 2 hours is usually enough time to consult with you, get a few variations designed, listen to your feedback, and incorporate some revisions.
When do I need to pay?
We take a 50% deposit before we get started on any graphic design project, so you’ll need to pay us at least $120 up front before we start work on your logo design. Once we complete the design, you’ll pay us the balance and then we’ll send you the logo files in various formats.
What if I don’t like what you design?
This has never happened in 24+ years. Every client we’ve ever taken on for logo design work has been completely satisfied with our work. This is especially true for those clients who devote themselves to the project and are open and honest with our designers throughout the process.
Do you have any samples of logos you’ve designed?
There are several recently designed logos in our online portfolio. As is the case with anything we design and create, we’re happy to show you samples here in the shop.
What file formats will I receive?
When we’re done creating your new logo, we’ll send you the art in any format you require, including vector files so you can enlarge your logo to any size to fit any application. You’ll be able to use your logo for printed materials such as letterhead, business cards, brochures, posters, banners, etc. (all of which we can also design for you) as well as digitally in email signatures, on your website, in other web graphics and so forth.
How do I get started?
Let us know you’d like to move forward and we’ll send you an invoice for the deposit. Then call us (or come in) and talk with one of our designers, send us your sketches, drawings, marketing materials, existing logo, etc. We may get a feel right away for what you need. Many times we will have you complete a questionnaire to help us with your brand identity.
How long will the process take?
It really depends on how productive our initial consultation is as well as how quickly you give us feedback on our initial designs. If you watch for our first round of proofs and then let us know what you like, don’t like, and which direction to take things, we can turn around a logo design project in a matter of days.
Did we answer everything you want to know about our logo design services? Let us know in the comments (or call and speak with us in person) if you have further questions…