No tips today -- just some information that will hopefully help you get a feel for the type of business we operate. These days it is not enough to just provide high quality work product and great customer service. You need to differentiate yourself from your competitors so much that customers … [Read more...] about Our business strategy
Most of our customers aren't particularly picky about matching colors. As long as their logo prints close to navy blue or periwinkle, or whatever color they use, they are generally happy. However, some clients are extremely concerned about matching colors perfectly -- every time their logo (or … [Read more...] about Things to know when color is really important
Scanning is part of what we do here on a regular basis, not only when our customers request it, but also in connection with our own work. It's the best way to get elements which exist only on paper into digital form, where they can then be edited and incorporated into our designs. Scanning … [Read more...] about Scanning documents and photos here
For important print projects, we recommend that our clients review and approve a hardcopy proof before we print the full run. But sometimes it just isn't possible for the customer to come in to see a proof, and there isn't enough time for us to deliver or ship one to them. Will an online proof … [Read more...] about Proofs. Who needs them?
Photoshop is a graphics editing program. It's part of the Adobe Creative Suite, which is the bundle of software we use here in connection with all of our graphic and web design projects. Photoshop has become so well known as an editing program that the word "photoshop" has become synonymous with … [Read more...] about 3 popular Photoshop requests
It's nice when you create a piece that fits perfectly in an envelope. Here are some common size combinations for cards and envelopes to match them. If your art has bleeds you'll need to set your art up properly with extensions and trim marks. (Here our bleed settings are 0.125 in.) Cards and … [Read more...] about Common card and matching envelope sizes
It's the biggest problem we face with documents/art/files which are supplied or sent to us by our customers, so I'm covering the "Fonts" topic again! Here's the basic issue... If the computer that sends the file to the press or printer -- that means one of our machines -- does not have every … [Read more...] about Fonts (again!)
One thing many of our customers rely on us for is helping them choose the right paper(s) for their job. Paper is important! The right choice can make a project shine while the wrong choice can ruin it. The main factors to consider in choosing the right paper for your project are: Paper … [Read more...] about How to choose the right paper