I've written in the past about camera-ready art and am always talking about the need to provide properly formatted files to get the best results out of a print project. We even ask for high-resolution PDFs on our upload page. But the thing about PDFs is that they have become so versatile and … [Read more...] about For best results, learn how to create PDF/X-1a files
I've written in the past about variable data publishing (VDP) and how using marketing materials that are uniquely tailored to the recipient improves response rates, leads and sales. The problem is, we continue to get calls from people who have no idea what any of this means! So for this post … [Read more...] about What is a mail merge and how much does it cost?
Many small business owners have heard that email marketing is a great way to keep in touch with current and prospective clients. They've heard that it provides a great return on investment. It is targeted and direct and yet to most recipients, not a burden. (Subscribers have, after all, signed up to … [Read more...] about It’s easy to host your own email newsletter
Conversions come in different forms. In several previous posts (here's one) we've referred to them as "valuable contacts" because it's easier to think about them that way. Every business has its own set of valuable contacts, and not all of them are sales. Whether your business converts through the … [Read more...] about 3 tips for more conversions
So you've decided to invest in some marketing materials for your business. Good for you! That old adage, "You have to spend money to make money" really is true. The purpose of this post is to try to prevent you from wasting any. And I'm actually going to suggest that you spend more than you had … [Read more...] about Don’t skimp on design
Many business owners have no idea why they have a website other than to provide basic contact information -- like an online business card. For them, a website is a necessary evil... they know they should have a website, but it has become just another expense for which there is little to no return on … [Read more...] about Your website is awful and you know it. Now what?
These days computers come with lots of pre-installed software. Word processing programs for creating documents. Layout programs for creating templates. Drawing and art programs that enable you to design things. Photo editing software to manipulate images. Download a few apps and you can even go … [Read more...] about Camera-ready art is hard to create
We help lots of our business customers with their marketing materials. And I'm not talking about just printing them. I'm talking about improving them, whether they are of the printed or digital variety. It usually starts with a call or a walk-in from a small business owner. He or she could be … [Read more...] about If you’re not selling benefits, you’re probably not selling