Over the past several years, the number of jobs printed on digital presses versus offset presses have increased significantly. For many years, offset had the overwhelming majority share of the printing market, with digital a distant 2nd place. But by 2012, things have essentially reversed, with … [Read more...] about The top 3 reasons you may want to print your next job on a digital press
Do you mail monthly invoices to clients? Or perhaps you email a bill after each service you perform or job you complete? If you're not doing it already, here is an extremely easy way to increase your sales... Include a marketing piece along with your invoice. Your client knows they owe you … [Read more...] about A simple way to increase sales
You've put yourself in a bit of a bind. You knew you had a big business presentation coming up at the end of the month, and although you planned to have someone in your design department create a package of sales materials for your meeting, you waited too long and now nobody is around to help. … [Read more...] about You have a concept, a budget and a deadline
I've written in the past about camera-ready art and am always talking about the need to provide properly formatted files to get the best results out of a print project. We even ask for high-resolution PDFs on our upload page. But the thing about PDFs is that they have become so versatile and … [Read more...] about For best results, learn how to create PDF/X-1a files
I've written in the past about variable data publishing (VDP) and how using marketing materials that are uniquely tailored to the recipient improves response rates, leads and sales. The problem is, we continue to get calls from people who have no idea what any of this means! So for this post … [Read more...] about What is a mail merge and how much does it cost?
So you've decided to invest in some marketing materials for your business. Good for you! That old adage, "You have to spend money to make money" really is true. The purpose of this post is to try to prevent you from wasting any. And I'm actually going to suggest that you spend more than you had … [Read more...] about Don’t skimp on design
If you're sending out a mailing, one of the easiest ways to save time and energy (and look more professional) is to merge information directly onto the printed piece(s). Depending on who you talk to, this is called data merging, mail merging, or variable data publishing. To do this, you're going to … [Read more...] about How to set up a mail merge
These days computers come with lots of pre-installed software. Word processing programs for creating documents. Layout programs for creating templates. Drawing and art programs that enable you to design things. Photo editing software to manipulate images. Download a few apps and you can even go … [Read more...] about Camera-ready art is hard to create