It's nice when you create a piece that fits perfectly in an envelope. Here are some common size combinations for cards and envelopes to match them. If your art has bleeds you'll need to set your art up properly with extensions and trim marks. (Here our bleed settings are 0.125 in.) Cards and … [Read more...] about Common card and matching envelope sizes
Our newest piece of equipment does the work of 4 humans, only faster and more accurately. It's a Formax FD6204 Advanced 2 folder/inserter. This thing collates, folds and inserts letters and cards of various sizes into envelopes of various sizes. It even seals the envelopes. It banged out 20,000 … [Read more...] about New Equipment: Formax FD6204 Advanced 2
In many of our prior posts we've discussed the importance of tracking the performance of your marketing. If you don't know how well your marketing is doing, and you're not trying to fine-tune it over time to get the best results, you're not maximizing the investment you're making in your company. … [Read more...] about Marketing tip: try A/B testing
I've written in the past about variable data publishing (VDP) and how using marketing materials that are uniquely tailored to the recipient improves response rates, leads and sales. The problem is, we continue to get calls from people who have no idea what any of this means! So for this post … [Read more...] about What is a mail merge and how much does it cost?
If you're sending out a mailing, one of the easiest ways to save time and energy (and look more professional) is to merge information directly onto the printed piece(s). Depending on who you talk to, this is called data merging, mail merging, or variable data publishing. To do this, you're going to … [Read more...] about How to set up a mail merge
The United States Postal Service may be in the midst of trying to sort out some pretty big financial problems, but it seems they are also busy trying to help small businesses reduce costs and obtain new customers. Your heard correctly! The USPS recently launched a new service called Every Door … [Read more...] about A fresh way to find new customers for less?
We work with some of the most respected Realtors® in the DC Metropolitan area. They use print in many ways to help them sell real estate. Here are some of the most popular: 1. Farming neighborhoods. The most successful Realtors® really know the neighborhoods they sell in. This enables them to … [Read more...] about Realtors® use print to sell homes in and around DC