SEO stands for Search Engine Optimization. Many people know this now, but just a few short years ago the concept of SEO was something only a small percentage of people had even heard of, much less understood. Even some of the most computer-illiterate business owners now understand that it is extremely important to be able to be “found” on the web and that good SEO practices are crucial to making this happen. Websites that cost tens of thousands of dollars to design, develop and maintain can now be created for a fraction of this. Thanks in large part to the development of web content management systems (CMS) such as WordPress, websites with better functionality and the capability of being maintained and updated by persons with limited computer skills are within the reach of every small business. Not every business can afford (or even has a need for) a full-time in-bound marketing expert, but every business should have an effective web presence, and to be most effective they need to follow good SEO practices.
I’m not going to bore you with terminology or instructions today. This is not an SEO lesson. Instead, it is an invitation for you to reach out to us for a free, 30 minute consultation on how you can take your small business website to the next level without breaking the bank. We can work with you to design it and then create it (and host it) for you for way less than you’d imagine. We’ll do keyword research; we’ll write keyword-rich text and set up your page elements properly; we’ll create an easy-to-navigate framework and give the site a pleasant look and the functionality you require to interact with your customers and potential customers. All of our optimization is through “white hat” techniques, meaning they’ll continue working because they are considered by search engines to be fair. And once we create your new site, you won’t have to depend on us to update your content. We’ll show you how to make edits and add content through your admin panel. This could be a one-time expense; and it just might be the best investment you ever made in your business.
We do all of our design work using the WordPress CMS and the Genesis framework from StudioPress. The beauty of this is that both are constantly being improved, and updating to the latest code is a one-click operation. We keep on top of the latest SEO strategies, and our SEO best practices produce great organic traffic for our customers over time. Organic traffic is the true key to success on the web, but it doesn’t happen overnight. However, when used in conjunction with pay-per-click advertising campaigns (such as Google Adwords), custom landing pages, goal conversion and tracking (stay tuned for a future post on this), our SEO services can help your business can go from lost to found on the web in no time!
When you’re ready to talk, please call us at 202 362-8399 or drop by the shop.
