Of course I’m biased but the proof is out there! (We also hear this all the time at our front desk)
“Mom and pop” print shops like ours have at least one distinct advantage over national chains that don’t run on the “each shop independently owned” model. It’s great customer service. And here’s a list of the top five reasons why I believe this to be the case…
1. Clients are always greeted by a live and friendly voice on the phone. Most small shops don’t want their customers getting lost in an automated phone system, getting frustrated and hanging up. Talk about a bad business practice!
2. Team members at the small shop take the time to listen and understand what is required to help a customer. They’d rather do the job perfectly the first time (because he or she would be the one who had to re-do it)!
3. Each client is made to feel special, comfortable and valued. The reality at the small shop is that every customer really is special and valued. And our customers tell us that they love the fact that they get to work with the same designer/writer/team member on all of their jobs. That’s the comfort element.
4. Business is about relationships and service, not price, and the small shop is selling customer service and reputation above everything else. Sometimes you just can’t compete on price with deep discount shops or internet outlets. So you have to beat them in every other way! Oh, here’s a related post on why doing business locally is smart.
5. The independent “mom and pop” shop always does what is best for the customer, because their reputation in the community is their most important asset. Small shops go out of their way to treat their customers right and also try to figure out what they can do better.
Do you agree or disagree? Please leave some feedback below or come and speak with me personally!
