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March 20, 2012 By Tom Gimer

You have a concept, a budget and a deadline

You’ve put yourself in a bit of a bind. You knew you had a big business presentation coming up at the end of the month, and although you planned to have someone in your design department create a package of sales materials for your meeting, you waited too long and now nobody is around to help. You’ve literally got nothing other than a concept, a budget and a looming deadline.

Not to worry.

I’d say more than 15% of the jobs we print and produce here came to us as work that was either forgotten or started elsewhere and died on the vine. We’ve heard all the excuses! And it isn’t always the in-house-designer-on-vacation to blame. You’d be amazed at how many times a brother, sister or in-law dropped the ball on our customer. Sometimes we have art files to work with, but a lot of the time all we have is a worried customer with a limited vision of what he wanted to create and only a day or two to finish it.

No need to be embarrassed, these things happen.

One of the most challenging aspects of graphic design is to take the words of a client — concepts, colors, feelings, etc. — and turn them into a marketing or presentation piece that properly incorporates the client’s vision and emotions. And one of the most rewarding parts of this business is having a team of graphic designers who do this so well, so quickly.

So your graphic designer “friend” let you down and you can’t stop thinking about how great this opportunity could have been and how much of a failure you are. This isn’t going to help you win that sale; you need to take action.

That’s where we fit in. We can get your project back on track in one of two ways:

  • Call us. We’ve handled thousands of design projects by phone and email. You simply tell us what you need, why and when. We’ll send you an initial proof by email, and you’ll tell us which direction to take it next. We’ll keep working until you’re satisfied.
  • Come in to the shop. If you’re the type that needs a face-to-face with any professional you do business with, we can do that too.

Once we’re rolling you can be confident that your project will be completed on time and, if you play your cards right, you could still have a great month. And when you come back next month and tell us how great things went during your meeting, it will make our day.

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Filed Under: Design, Print Tagged With: graphics

About Tom Gimer

I guess you'd call me the "technical" guy at the shop. When the machines start to act up, they call me in. (I then call a service tech.) When I'm not dealing with the machines or writing or editing copy and/or code for clients, I also practice real estate law. It's a long story. Connect with me on LinkedIn or on the golf course.

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1111 34th St, NW
Washington, DC 20007
202 362-8399 (phone)
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info@kkpdc.com

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