Wouldn’t it be nice if your small business had a marketing and public relations team? A group of people that could help your business put forth a better image, tell a better story, send a better message. If people only knew more about your company — the type of business you operate, the quality of your services, the pride your employees put into each job — getting this information out to potential customers would surely help your business thrive.
But we both know why you haven’t hired a marketing or PR firm to tackle this project. They are too expensive. They cater to large businesses with big marketing budgets. And although you’ve promised yourself this will be the year you’re going to personally evaluate and revamp your marketing, the fact that you’re swamped with the management of your company’s day-to-day operations means this important project always seems to get put on the back burner. How long has it been sitting back there? Be honest.
Every single action or communication your business makes is marketing. Does everything you put out reflect favorably on your business? Is your message clear? Do you even have a message?
If you want to improve your marketing and sales, you need to invest in your business. But you don’t need a big team of professionals working overtime on this. You can do just fine with a top notch writer, a creative graphic designer, some analytics/tracking strategy, and some tweaking over time to obtain the best results. And this is true whether you use direct response marketing such as Every Door Direct Mail, in-bound online marketing, or a combination of the two. Solid writing combined with creative designs and a smart marketing can enhance your visibility, improve your message and grow your business.
Your business may be small but your dreams are not. So make this year the year you really revamp your marketing.