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October 27, 2012 By Tom Gimer

Text saves the day

One of our clients — I won’t name names but let’s just say it is a very large national religious institution — recently forgot to pick up an order.

The programs we printed for them were for an event that was to take place the following day. The problem was, we had no idea when the event was, because there was no reference in the program to time of day. So when closing time came, we didn’t feel the need to call. Based upon 20+ years of service to this particular client, we assumed the event was late enough in the day to allow the programs to be picked up beforehand.

Imagine our surprise when at 10pm that night, we received a frantic text (our SMS/text # is listed at the bottom of each page of our website) from the client who was trying to figure out how to pick up the programs in time to get to the event and get set up by 9am!

So we discussed the situation and agreed — all via text — to meet at the shop early the next morning. As a result, the client was extremely relieved for the rest of the night and the event ended up going just fine.

Texting has gotten a lot of bad press lately. I think we all agree that texting while driving is extremely dangerous. But when used properly (such as in our little story here), it’s a great way to communicate on time-sensitive issues! So feel free to send your questions by text to 202 642-1323.

And by the way, a little free tip here… when you send us a text, you’re not just pinging one of our cell phones. We use Google Voice for this, which allows us to receive texts on multiple devices as well as by email. It’s yet another FREE product from Google (you’ve heard us talk about great Google products here before).

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Filed Under: Misc Tagged With: opinions, tips

About Tom Gimer

I guess you'd call me the "technical" guy at the shop. When the machines start to act up, they call me in. (I then call a service tech.) When I'm not dealing with the machines or writing or editing copy and/or code for clients, I also practice real estate law. It's a long story. Connect with me on LinkedIn or on the golf course.

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1111 34th St, NW
Washington, DC 20007
202 362-8399 (phone)
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