Design

Over a year ago we ditched our ecommerce platform. You can read about that decision here, but let’s just say Woo wasn’t cutting it. We promised that if we found a solution that fit our business, we would implement it. Well, that time has come. Our new system has been created and fine-tuned for the custom printing business.

In the coming days we’ll be launching a new system. [update: it’s live at shop.kkpdc.com] Once implemented there will be 3 basic options for getting print projects into production with us:

1. Design your own products — business cards, cards + invitations, t-shirts, etc. — using our new online design tool (either from a template or from scratch, depending on the project)
2. Upload camera-ready art, properly sized and with 0.125″ bleed and trim areas if applicable
3. Work with one of our in-house graphics pros to get your layout perfect

Obviously if you elect to use 1 or 2 above, you will save money. And in doing so you’ll free us up to work with customers who need more hands-on help.

We’re looking forward to ironing out the process with you all!

We’ve upgraded our support system to include a better chat platform as well as a full-featured Q&A knowledgebase. Click the icon in the lower right corner to contact us. If we are available to chat, you can get an immediate answer to your inquiry. For you self-help folks, there is also an interactive FAQ. You can search and find answers to common questions using keywords and categories through the dialog box or you can find all of the support content here.

We’ll be adding more content as the questions come in. Hope it is helpful to you!

After a bit of research we decided that Pinterest would be a good fit for showing off some of the work we do.

The plan is to take photos of various projects and post them on our “Recent Projects” board. Some will be jobs designed by us, others will be designed elsewhere but printed here. The idea is to give some visuals on the vast array of projects we are able to complete right here in our studio in Cady’s Alley.

Recent Projects Board

Check it out!

Well, we finally ditched our e-commerce platform. After several years of growth in transactions conducted entirely through our website, we analyzed the most important issues surrounding web-to-print with our business and decided to make a change.

What we found is that web-to-print brings the potential to produce weak customer satisfaction numbers. Poorly designed art, the wrong colors, incorrect materials … basically bad customer choices. It wasn’t that our customers were unhappy with their projects. It was that we weren’t able to help improve them. They could have been better. The e-commerce process essentially took our staff OUT of the design/print process, and this impacted overall job quality enough for us to make this change.

So for now we’re going to wait and see what happens with e-commerce and web-to-print. Until someone comes up with a better system — a system that incorporates all the paper stocks, weights and finishes that we carry; one that properly prices design time, custom sizes, unique finishing requirements, etc.; and one that helps each customer choose the right materials and configuration for their specific needs — we’re going back to assisting each customer directly with their unique projects. Yes… interaction and collaboration has beaten out automation, for now.

We can still do all the back-and-forth online — requests/files/inquiries can be sent to info@kkpdc.com or you can even open a chat session to start the process — but to get a project finished here you’ll have to deal with us humans for the foreseeable future. Of course you can pay online but you’re stuck with getting personalized service!

Your odds of creating a great project actually just went way up. Sorry!