I have to admit I was skeptical of the usefulness of QR codes. My doubts were confirmed, or so it seemed, when Google dumped the QR code generator from their Places platform without further explanation. At that point I assumed QR codes were dead in the water, so I ignored them. I didn't even take … [Read more...] about QR codes … an important link
We've written about variable data publishing (VDP) in the past. We've talked about how using variable data makes each piece better and different by the inclusion of data from a customer's client list, spreadsheet or database. We've talked about how VDP is a great way to improve open rates, response … [Read more...] about VDP: the power of personalization
Businesses and associations communicate with their clients and members in different ways. For many, it's through print. Monthly calendars, flyers, magazines and newsletters are designed, printed and then delivered to the audience. This process isn't cheap. Even in this simple scenario it requires a … [Read more...] about To print or not to print? Perhaps that’s not the question…
Over the past several years, the number of jobs printed on digital presses versus offset presses have increased significantly. For many years, offset had the overwhelming majority share of the printing market, with digital a distant 2nd place. But by 2012, things have essentially reversed, with … [Read more...] about The top 3 reasons you may want to print your next job on a digital press
Do you mail monthly invoices to clients? Or perhaps you email a bill after each service you perform or job you complete? If you're not doing it already, here is an extremely easy way to increase your sales... Include a marketing piece along with your invoice. Your client knows they owe you … [Read more...] about A simple way to increase sales
You've put yourself in a bit of a bind. You knew you had a big business presentation coming up at the end of the month, and although you planned to have someone in your design department create a package of sales materials for your meeting, you waited too long and now nobody is around to help. … [Read more...] about You have a concept, a budget and a deadline
I've written in the past about camera-ready art and am always talking about the need to provide properly formatted files to get the best results out of a print project. We even ask for high-resolution PDFs on our upload page. But the thing about PDFs is that they have become so versatile and … [Read more...] about For best results, learn how to create PDF/X-1a files
I've written in the past about variable data publishing (VDP) and how using marketing materials that are uniquely tailored to the recipient improves response rates, leads and sales. The problem is, we continue to get calls from people who have no idea what any of this means! So for this post … [Read more...] about What is a mail merge and how much does it cost?