Personalized marketing materials get higher response rates. I could point you to several studies which confirm this (but I'd rather keep you here.) Below are a few ways to personalize yours using variable data: Personalized correspondence A personally addressed letter will consistently … [Read more...] about Variable data ideas
Your logo is where your company's values, message, image and identity converge before your potential customers' eyes. It's an incredibly important business asset. So once your business gets past the point of start-up and moves to viability, you should invest in making sure your logo sends the right … [Read more...] about Logo design Q&A
In many of our prior posts we've discussed the importance of tracking the performance of your marketing. If you don't know how well your marketing is doing, and you're not trying to fine-tune it over time to get the best results, you're not maximizing the investment you're making in your company. … [Read more...] about Marketing tip: try A/B testing
Want your flyer, postcard or letter marketing piece to be more effective? It's pretty easy to make this happen. Aside from attractive graphics, effective copy and a good offer, you can give your marketing a huge boost by maximizing the use of space in your printed piece. When you use print as a … [Read more...] about How to use print as a gateway to more information
Wouldn't it be nice if your small business had a marketing and public relations team? A group of people that could help your business put forth a better image, tell a better story, send a better message. If people only knew more about your company -- the type of business you operate, the quality of … [Read more...] about Real world marketing and PR for the small business
One of the neat things about analytics is that the data doesn't lie. Sure, people can interpret the same data differently, but the data "is what it is". And if you're monitoring the right metrics, sometimes the data can flat out surprise you. Take our site, for example. We choose to display our … [Read more...] about People still prefer to use the phone
I spend part of every day reading. RSS readers, email blog subscriptions and social media and sharing sites make it easy to get a fresh supply of content on topics I like to follow -- mostly technology and marketing because that's a big part of our business. And as massive amounts of content are … [Read more...] about Does your headline deliver what it promises?
Your small business doesn't need a "Social Media Manager". If the thought of hiring someone full-time to poke around social media websites like Facebook and Twitter on behalf of your company scares the hell out of you, you're not alone. But I have good news. You don't need one. The Social Media … [Read more...] about You don’t need a social media manager