Around this time of year, Christmas and holiday card orders start coming in. Along with party invitations and envelopes, these holiday season items keep us quite busy into the New Year! Many of our clients trust us to design, print, cut, score and fold their holiday cards and party invitations … [Read more...] about Holiday Card Ideas
Variable data ideas
Personalized marketing materials get higher response rates. I could point you to several studies which confirm this (but I'd rather keep you here.) Below are a few ways to personalize yours using variable data: Personalized correspondence A personally addressed letter will consistently … [Read more...] about Variable data ideas
VDP: the power of personalization
We've written about variable data publishing (VDP) in the past. We've talked about how using variable data makes each piece better and different by the inclusion of data from a customer's client list, spreadsheet or database. We've talked about how VDP is a great way to improve open rates, response … [Read more...] about VDP: the power of personalization
What is a mail merge and how much does it cost?
I've written in the past about variable data publishing (VDP) and how using marketing materials that are uniquely tailored to the recipient improves response rates, leads and sales. The problem is, we continue to get calls from people who have no idea what any of this means! So for this post … [Read more...] about What is a mail merge and how much does it cost?
How to set up a mail merge
If you're sending out a mailing, one of the easiest ways to save time and energy (and look more professional) is to merge information directly onto the printed piece(s). Depending on who you talk to, this is called data merging, mail merging, or variable data publishing. To do this, you're going to … [Read more...] about How to set up a mail merge
Direct mail: one element of a successful marketing strategy
These days, some companies are choosing to focus their marketing solely on "cheaper" alternatives like email, web and social media marketing. What they are ignoring is that people read their mail. In fact, studies show that most people and businesses read it on the day it arrives. Direct mail … [Read more...] about Direct mail: one element of a successful marketing strategy
Variable data publishing works
You are a small business owner but just for a minute pretend you're a customer. For purposes of this article, pretend you are a customer of Bob's Autos because you bought a car from them. You got home today and opened up your mail to find a postcard from Bob's. They are having a special on auto … [Read more...] about Variable data publishing works